The challenge
Making sure you cover a wide variety of related airconditioning services without making it very hard to find what people are looking for, gaining trust, and then finding a way for customers to quickly go directly to the right service.

Overview
A modern service-focused website for a Perth air conditioning company, designed to showcase residential and commercial AC services, improve local search visibility, and generate more service enquiries.
Alfa Air Conditioning needed a digital home that professionally displayed its portfolio of air conditioning services, and streamlined the process for customers all over Perth to make contact. It was structured around high-intent service pages targeting repairs, installations, maintenance work (preventative and emergency), diagnostics, filter cleaning, gas recharge, energy-efficiency checks, tons of calls to action for an emergency call-out etc.
The project features an interface that is clean, service-oriented with clear calls to action, location-focused content, responsive layouts, enquiry pathways and SEO-friendly info architecture. This ultimately leads to creating a website which is the face of the company and also acts as an enquiry generating machine.
Case study
Making sure you cover a wide variety of related airconditioning services without making it very hard to find what people are looking for, gaining trust, and then finding a way for customers to quickly go directly to the right service.
Was implemented a well-structured service website with target based service content, quotes & booking calls to action, clear presentation of service areas, trust elements, FAQs and adapted (desktop/tablet/mobile layout).
Provided a professional website that concisely conveys Alfa Air Conditioning services, service areas and core value proposition while ensuring convenient journeys to request quotes or book services for consumers.
Tech stack