AYEEL – Fashion Brand Identity

Overview
A bold fashion identity, deploying a geometric logotype and conceptual visual system for an innovative apparel brand contemporizing style urgency.
Inspired by the idea of something called Trending Wave, AYEEL is a modern icon brand. A unique wordmark paired with an impactful orange, black and white color palette sets a contemporary energetic visual identity.
Sample applications include apparel, shopping bag, signage, stationery and other uses to show the extension of a consistent identity through physical and digital brand touch points.
Project Document
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