The challenge
Finding the right balance between showcasing a bold streetwear identity and usability, making sure that visuals were only helping product exploration or sales journey.
OPICKO – Australian Streetwear E-Commerce Store
Overview
A bold fashion e-commerce experience for Australian streetwear brand OPICKO, combining distinctive brand presentation with streamlined product discovery and online purchasing.
OPICKO required an ecommerce platform that was not just a typical online clothing retailer, but a seamlessly extended arm of the brand. It was about building an impactful and visually stimulating experience combined with a hassle-free and convenient shopping experience.
Powerful brand visuals and useful e-commerce functionality combine on the website, such as product collections, category browsing, size and product variations, fast-add, simplified shopping cart, secure payments and shipping and returns details. It also allows for a certain number of product drops which enables the brand to market new and exclusive products.
Everything is planned to the mobile shoppers' needs. Customers are able to easily find a product, view the options, select the size and make a purchase without having to go through unnecessary steps.
Case study
From challenge to result
Our solution
Designed an e-commerce experience focused on conversion that combines both strong visual merchandising with easy collection navigation, product variants, a quick-add functionality, responsive product layouts and cart & checkout features, as well as drop-based promotional elements.
The results
Launched a one-of-a-kind online store that provides OPICKO with a definitive digital brand identity and customers an intuitive customer journey from product discovery to checkout.
Built with
Tech stack
- WordPress
- WooCommerce
- Elementor Pro
- PHP
- HTML5
- CSS3
- JavaScript
- Payment Gateway Integration
- Responsive Web Design