Overview
A mobile-first website, built with modern technology for Wonder Cleaning, to promote their home and office cleaning services to Woodbridge residents, to support their customers to get enquiries in and to give them a simple way to see what service they need, and request a personalised quote.
With a digital landscape in constant evolution, Wonder Cleaning needed a modern online identity to effectively convey their cleaning services and facilitate local customers to discover the services, explore the work they had done, and request a quote.
The website’s user journey had a clean and service-oriented design. Individual cleaning services are available such as kitchen, bathroom, bedroom, living room, carpet, upholstery, window, garden, domestic and deep cleaning services. These calls to action lead users to a customised quote or a direct contact with the business.
The homepage is a mix of services discovery and company information, before/after project examples, why choose the business, intuitive three-step enquiry process and integrated quote form. Before and after cleaning examples were used where possible, and shown as real examples to support claims in the promotional copy.
The entire experience was designed to be optimized for local search visibility, responsive behaviour, and conversion, making it a scalable platform for Wonder Cleaning to promote its services across Woodbridge and the surrounding service area.
Case study
When the client required a professional website to showcase a relatively large spectrum of cleaning services without overwhelming visitors, Wonder Cleaning was in need of a solution. The website also had to build trust for a local service business, and have it easy to get potential customers from doing research to making an enquiry.
We developed a website architecture based on the services, allowing the individual cleaning services to be found starting from the main page and then further explored. Call to actions and contact forms and quotation forms were placed in various locations along the customer's journey. There is also a dedicated before/after section to demonstrate real clean-ups and pages for company information, past projects, areas served, frequently asked questions, contact and quotations so that customers can get the information they need prior to making an enquiry.
Completed website provides Wonder Cleaning with a professional site to provide their services, work examples, business information and the way that enquiries are made consist of a single experience throughout the digital platform. It also leaves space for other location and/or service-related information as the business grows.
Tech stack
